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Content ID claim
Content ID claim

Let’s imagine that you have a problem: you have received a Content ID claim. What is it and how dangerous is it?


To begin with, let me tell you that there is a YouTube Content ID system that deals with copyright protection. How does it work? Content ID automatically scans YouTube videos for content that matches your intellectual property and applies the defined rights policy to the matching video. Every new video uploaded to YouTube is scanned against a database of files that have been submitted by content owners. If there is a match, the system claims the rights to the content on behalf of the copyright owner.



If you received such a claim, it means that there are materials in the video that belong to someone else.


For example, there may be a problem in the music track. It’s up to the copyright owners to decide whether or not others can reuse their music in videos.


What exactly can disсontent copyright owners do?

The first and the most unpleasant thing: they can block the video - worldwide or just in certain countries.

Secondly, they can block it on certain platforms. Sometimes, copyright owners may restrict devices, apps, or websites where their content can appear. You video will still be available on YouTube if you watch it on YouTube.com (not on the mobile app)

If your video contains copyright-protected music, the owner may choose to mute it. This means that people can still watch your video, but they won’t be able to hear the soundtrack.


What can you do in this situation?

Option 1: Do nothing. If you agree with the claim, you can just move on.

The copyright owners often choose not to block but to monetize your video. So they get all the revenue from the video.


Did you get a claim for a piece of music on your video? Remove it! Or you can swap out your audio track with a free-to-use song.  


But what if you get a claim that you believe is wrong? You can dispute the claim!

To do this, go to Video Manager in your YouTube Studio. Click the link to the right of the video's Edit menu. This will take you to a page with information about what’s been claimed in your video and who claimed it. You’ll see an option to dispute the claim.


But be attentive: if you dispute a claim without a valid reason, the content owner may choose to take down your video. And this means that your account will get a copyright strike, which is not so good, of course.